Uplifting Family and Faith-Inspired Feature ‘PASS THE LIGHT’ Seeks To Unite Communities, Spreading Messages of Anti-Bullying, Kindness and Positivity
Carmike Cinemas and DigiNext Team Up for Exclusive Engagements
at Select Theatres Nationwide Beginning February 6, 2015
NEW YORK and LOS ANGELES – DigiNext, in association with Vision Vehicle
Productions (VVP), announced today that PASS THE LIGHT is slated for an initial theatrical run at select Carmike Cinemas entertainment complexes around the country. The exclusive engagement starts February 6, 2015, with multiple screenings planned throughout the opening weekend and additional holdover dates and an expanded theatrical footprint to follow. Carmike is the nation’s fourth largest exhibitor, with more than 2,900 screens across 41 states.
Directed by Malcolm J. Goodwin (“American Gangster”) from a Victor Hawks (Broadway’s “The Producers”) script, PASS THE LIGHT follows 17 year-old student Steve Bellafiore (played by Cameron Palatas of MTV’s “Zach Stone Is Gonna Be Famous”) on a transformative journey from shy, unassuming teen through a community-uniting run for a local Congressional seat. Disturbed by a competing candidate’s use of religion to foster hatred, intolerance and divisiveness, Steve seeks to unite his town with campaign messages of kindness, love and positivity. The film also features Alexandria Deberry (Disney Channel’s “A.N.T. Farm”), Jon Gries (FOX’s “Taken” franchise), Lawrence Saint-Victor (CBS’ “The Bold and the Beautiful”) and Milena Govich (MTV’s “Finding Carter”). PASS THE LIGHT has received the Dove Foundation “Faith Friendly” seal for ages 12 and up.
Subsequent to its in-theatre dates, the movie will be made widely available via digital downstream across multiple media and portals through DigiNext’s unique Direct-to-Consumer (DtoC) release platform. The DtoC program is a customized end-to-end strategy seeking to maximize the financial performance of individual titles – including box office receipts, electronic sell-through and ‘eventized’ screenings for target affinity groups and the general public.
Bud Mayo, DigiNext Co-Founder and Carmike’s President Alternative Programming & Distribution Division stated, “We expect PASS THE LIGHT to resonate extremely well with audiences across Carmike’s growing national footprint initially, and plan to widen our theatrical release footprint to include other theatre operators following the movie’s exclusive debut on our screens.”
Vision Vehicle Productions is committed to producing high-quality films with responsible budgets. The company was founded by Malcolm J. Goodwin, best known for his acting work in Universal films “Leatherheads,” A&E’s “Breakout Kings” and upcoming CW series “iZombie”; Veteran Broadway actor Victor Hawks of “Les Miserables” and “South Pacific” and producer Angie Canuel (“American Idiot”) round out the VVP leadership.
Malcolm J. Goodwin stated, “Everyone connected with PASS THE LIGHT is thrilled that our movie will soon be showing at many of Carmike’s theatres beginning next February. Bud Mayo, Larry Meistrich and Ari Friedman of DigiNext clearly articulated why their unique end-to-end release platform was an ideal option for our films. We are passionate about the anti-bullying, faith-inspired message in our film and are excited to see it reach its audience.”
DigiNext Co-founder Larry Meistrich stated, “Malcolm and his talented team have created a passionate and heartfelt movie, and we are very pleased that DigiNext has been given this opportunity to partner with them. Pursuant to our agreement, DigiNext also plans to release their romantic musical CONSTRUCTION via a similar DtoC platform strategy later in 2015. Hopefully this is the beginning of a mutually beneficial and long-term relationship with VVP.”
Locations and specific show-times for PASS THE LIGHT will be announced in the coming weeks, with advance tickets available online via www.carmike.com and ticketing partners www.movietickets.com and www.fandango.com. See the trailer at the official website, http://passthelightmovie.tumblr.com/. Connect with PASS THE LIGHT on Facebook /PasstheLight, Twitter @PassTheLightMov and via Instagram @passthelightmovie
About DigiNext, LLC
The future of film distribution, DigiNext (www.diginextfilms.com) has developed a comprehensive worldwide, direct-to-consumer (DtoC) movie release platform. The platform showcases the talents of today’s most talented and passionate directors and producers of independent features as well as issue-based documentaries, providing them with a unique and customized way to drive additional value and recognition of their work. DigiNext offers filmmakers a domestic theatrical release, plus a global, targeted reach to audiences in 70+ countries via electronic sell-through including digital downstream, DVD and other ancillary revenue opportunities. Brands and marketers also can reach pre-selected targeted audiences via DigiNext’s end-to-end platform. DigiNext is a joint venture partnership between Carmike Cinemas (NASDAQ: CKEC), the nation’s fourth largest theatrical exhibitor, and Nehst Out.
About Vision Vehicle Productions
Malcolm J. Goodwin, Victor Hawks and Angie Canuel established Los Angeles-based Vision Vehicle Productions (www.visionvehicle.com) in 2012. Collectively having roots in the New York City film and theatre community, the founders of Vision Vehicle Productions share a love and passion for the arts and the impact that a good story can have. This partnership was formed on the promise to always produce stories that stirred the soul, stimulated the mind, and have a big beating heart in the center. Vision Vehicle Productions is currently producing film and TV projects that meet the standards of great storytelling and good business.
About Carmike Cinemas
Carmike Cinemas, Inc. is a U.S. leader in digital cinema, 3-D cinema deployments and one of the nation's largest motion picture exhibitors. Carmike has 278 theatres with 2,917 screens in 41 states. The circuit includes 42 premium large format (PLF) auditoriums featuring state-of-the-art technology and luxurious seating, including 25 "BigDs," 15 IMAX auditoriums and two MuviXL screens. As "America's Hometown Theatre Chain" Carmike's primary focus is mid-sized communities. Visit www.carmike.com for exact show times and to purchase tickets.
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